23 Common Benefits Administrator Interview Questions & Answers
Prepare for your benefits administrator interview with these insightful questions and answers, designed to enhance your readiness and expertise.
Prepare for your benefits administrator interview with these insightful questions and answers, designed to enhance your readiness and expertise.
Navigating the world of job interviews can feel like a high-stakes game of chess, especially when you’re vying for a position as a Benefits Administrator. This role is all about ensuring employees receive the perks they deserve, from health insurance to retirement plans, and it requires a unique blend of analytical skills and people-savvy. But fear not! We’re here to help you prepare for those tricky interview questions that assess your expertise in benefits management, your knack for problem-solving, and your ability to communicate complex information with clarity and confidence.
In this article, we’ll dive into the most common interview questions you might face and offer insightful answers that will help you stand out from the competition. We’ll explore everything from the technical aspects of benefits administration to the softer skills that make you a great fit for the team.
When preparing for a benefits administrator interview, it’s essential to understand that this role is pivotal in managing and overseeing employee benefits programs within an organization. Benefits administrators ensure that employees understand and can access their benefits, which can include health insurance, retirement plans, and other perks. The role requires a mix of technical knowledge, interpersonal skills, and attention to detail. Here’s what companies typically look for in benefits administrator candidates:
Depending on the organization, additional skills may be prioritized:
To showcase the skills necessary for excelling in a benefits administrator role, candidates should provide concrete examples from their past experiences. Preparing to answer specific questions before an interview can help candidates articulate their expertise and demonstrate their value to potential employers.
Now, let’s transition into the example interview questions and answers section to further prepare for your benefits administrator interview. Here, we’ll explore common questions you might encounter and provide guidance on crafting effective responses.
Navigating the evolving landscape of federal and state benefits regulations is essential for safeguarding the organization against legal risks and ensuring employees receive accurate benefits. This involves adapting to regulatory changes, maintaining up-to-date knowledge, and implementing processes for compliance. It also requires resourcefulness and strategic thinking to anticipate changes and prevent compliance issues.
How to Answer: To stay compliant with changing regulations, discuss how you stay informed through industry updates, seminars, or professional networks. Mention proactive measures like audits or collaboration with legal experts to ensure compliance. Share examples of managing regulatory changes and communicating them to stakeholders.
Example: “I make it a priority to regularly review updates from the Department of Labor and other relevant agencies, subscribing to industry newsletters and attending webinars or workshops that focus on regulatory changes. Networking with other benefits administrators through professional organizations also provides valuable insights and practical advice for implementing new regulations effectively.
In a previous role, when there was a significant change in healthcare legislation, I organized a small task force within our HR department to dissect the new requirements. We collaborated to update our policies and communicated the changes to employees in a clear and concise manner. By staying proactive and fostering a culture of continuous learning and collaboration, I ensure compliance while minimizing disruption to the organization and its employees.”
Improving cost-efficiency in benefits programs involves strategic thinking to balance company resources with employee satisfaction. This requires understanding budgetary limitations and employee needs, showcasing problem-solving skills to drive meaningful changes that align with organizational goals.
How to Answer: Provide a clear example of improving cost-efficiency in a benefits program. Detail strategies used to identify inefficiencies and implement solutions. Emphasize outcomes like cost savings or enhanced employee satisfaction, connecting them to organizational objectives.
Example: “In a previous role, I noticed that our company was consistently paying high premiums for a health plan with low employee engagement. I conducted a thorough analysis of employee usage and satisfaction through surveys and found that many employees preferred a more flexible benefits package. With this data, I proposed a shift to a tiered benefits program that offered more customization options.
I collaborated with our HR team and external vendors to negotiate better rates and structure a plan that aligned with employee preferences. This change not only increased employee satisfaction by 20% but also reduced our overall benefits costs by 15%. The success of this initiative demonstrated how aligning program offerings with employee needs can lead to significant cost savings.”
Communicating complex benefits information effectively is key, especially in challenging situations. Employees rely on clear explanations of their benefits packages, which impacts their satisfaction and trust. During policy changes or open enrollment, clarity, empathy, and patience are necessary to prevent misunderstandings and foster trust.
How to Answer: Share instances where you communicated complex benefits information effectively. Describe methods like visual aids, FAQs, or one-on-one consultations. Tailor your communication style to different audiences, addressing concerns while maintaining transparency.
Example: “I once had to explain a major overhaul of our health benefits package to employees just a few weeks before open enrollment. The changes were substantial and not immediately well-received, so I scheduled a series of small group meetings to address concerns and provide clarity.
I prepared a straightforward presentation that highlighted the key changes and used visual aids to help make the information more digestible. During the sessions, I prioritized open dialogue, encouraging employees to ask questions and voice any concerns. I also provided handouts with FAQs and a glossary of terms to help demystify the jargon. Afterward, I made myself available for one-on-one consultations for anyone who needed further assistance. This approach helped ease the transition and ensured that employees felt informed and supported throughout the process.”
Ensuring accuracy in managing employee data is vital to avoid financial and legal repercussions. Precise records ensure correct entitlements and compliance with regulations. This requires attention to detail, understanding of data management systems, and implementing checks to prevent costly mistakes.
How to Answer: Emphasize methodologies or tools for ensuring accuracy in managing employee data, such as double-checking entries, using automated systems, or conducting audits. Share examples of managing complex data sets or resolving discrepancies.
Example: “I prioritize accuracy by implementing a multi-layered verification process. This starts with a thorough review of data entry standards and regular training sessions for the team to ensure everyone understands the importance of detail and consistency. I also use automated tools to cross-check employee information against existing records, which helps identify any discrepancies early on. For instance, during open enrollment, I double-check entries by running comparison reports to highlight any anomalies. Additionally, I maintain a clear communication channel with HR to quickly resolve any issues that might arise. This structured approach not only minimizes errors but also promotes a culture of precision and accountability within the team.”
Resolving discrepancies between benefits providers and payroll requires understanding both systems and their integration. Effective resolution speaks to proficiency in managing complex tasks that impact employee satisfaction and operational efficiency. It also involves communicating with stakeholders to ensure seamless coordination.
How to Answer: Focus on a specific instance of resolving discrepancies between benefits providers and payroll. Highlight your attention to detail, analytical skills, and collaboration with providers and internal teams. Mention proactive measures to prevent future issues.
Example: “I prioritize open communication and attention to detail when handling discrepancies. I start by thoroughly reviewing the data from both the benefits provider and payroll to identify the root cause of the discrepancy. Once pinpointed, I reach out to the benefits provider and our payroll team to ensure we’re on the same page and clarify any misunderstandings.
In one instance, I noticed an employee’s health insurance deductions were off due to a miscommunication about their enrollment date. I coordinated a call with both parties, ensuring we rectified the error promptly. I also documented the resolution process and updated our internal guidelines to prevent future occurrences. This proactive approach not only resolved the issue but also strengthened our relationships with both the provider and the payroll team.”
Evaluating and selecting benefits vendors involves balancing cost, quality, and employee satisfaction. This requires analytical skills to make informed decisions that align with company values and employee expectations. It involves managing vendor relationships while ensuring competitive and valuable benefits.
How to Answer: Discuss your approach to vendor evaluation, such as conducting research, soliciting employee feedback, and comparing proposals. Share frameworks or criteria used to assess vendors, balancing cost-effectiveness with employee satisfaction.
Example: “I prioritize understanding the specific needs and goals of our organization and employees. I begin by gathering feedback from employees to identify their preferences and any gaps in current benefits offerings. I then assess potential vendors by examining their track record, scalability, and the flexibility of their offerings to ensure they align with our company’s values and future growth.
After narrowing down the options, I conduct thorough cost-benefit analyses to evaluate the financial implications and potential value addition of each vendor. I also reach out to references and industry contacts to get insights on vendor performance and customer service. Once I’ve gathered all this information, I present my findings to the leadership team with a comprehensive recommendation, ensuring we choose a vendor that enhances our benefits package and supports employee satisfaction and retention.”
Advocating for changes in benefits packages involves recognizing gaps or inefficiencies and driving meaningful change. It’s about understanding the broader implications of benefits changes on employee satisfaction, retention, and the company’s financial well-being. This requires strategic thinking and collaboration with stakeholders.
How to Answer: Describe a specific instance where you advocated for a change in the benefits package. Highlight your process of gathering data, engaging with employees, and presenting a case to decision-makers. Discuss challenges faced and positive outcomes.
Example: “At my previous company, I noticed a growing trend of employees requesting remote work flexibility, which wasn’t accounted for in our existing benefits package. I gathered data on the frequency and reasons for these requests and put together a proposal highlighting how a remote work option could improve employee satisfaction and retention while potentially reducing overhead costs. I also researched industry standards to show how our competitors were accommodating flexible work arrangements.
I presented this proposal to HR leadership, focusing on how this change could align with our company’s goals and values. After several discussions and adjustments based on their feedback, we successfully implemented a pilot program that allowed remote work two days a week. The program received positive feedback and became a permanent benefit, leading to increased employee morale and a noticeable decrease in turnover rates.”
Integrating new technology in benefits administration can streamline processes, enhance data accuracy, and improve user experience. Understanding a candidate’s approach to technology integration reveals their ability to adapt to change and implement solutions that align with organizational goals.
How to Answer: Highlight experience with technology integration in benefits administration. Discuss examples of evaluating, selecting, and implementing new tools, focusing on outcomes. Emphasize staying updated with technological advancements.
Example: “I prioritize understanding the specific needs of both the company and its employees. I start by researching the latest technology trends in benefits administration to identify solutions that align with our goals. Once I find a promising technology, I conduct a pilot program with a small group of employees to gather feedback and ensure it meets our requirements. During a previous role, I introduced a cloud-based benefits platform that streamlined our open enrollment process. I worked closely with the IT team to ensure seamless integration with existing systems and organized training sessions for employees to maximize adoption. The new platform reduced administrative workload significantly and improved employee satisfaction with the enrollment process.”
Coordinating open enrollment processes involves managing timelines, troubleshooting issues, and providing support to employees. This requires practical experience and the ability to handle the pressure and intricacies associated with open enrollment, ensuring a smooth process that maximizes employee satisfaction.
How to Answer: Share examples of coordinating open enrollment processes. Discuss strategies to streamline the process, such as using technology or creating informative materials. Highlight challenges faced and how you overcame them.
Example: “In my previous role, I was responsible for managing open enrollment for a company with over 500 employees. I started by creating a detailed timeline that included key milestones and deadlines to ensure everything was completed on schedule. I worked closely with the HR team and our benefits provider to update plan information and ensure all materials were accurate and easy to understand.
I also organized several informational sessions and webinars to address employee questions and concerns, making sure to tailor the content to be clear for all levels of familiarity with the benefits process. Additionally, I implemented a feedback loop that allowed employees to share their thoughts and experiences, which was invaluable for refining the process the following year. This approach not only streamlined the enrollment process but also resulted in higher employee satisfaction and participation rates.”
Measuring employee satisfaction with benefits offerings impacts retention, engagement, and workplace morale. It involves ensuring the benefits package aligns with employees’ evolving needs and preferences. A nuanced approach to gauging satisfaction reveals the ability to consider diverse perspectives and proactively address issues.
How to Answer: Emphasize methods like surveys, focus groups, or feedback sessions to measure employee satisfaction with benefits. Highlight experience with data analysis tools to interpret satisfaction metrics and make informed adjustments.
Example: “I prioritize direct feedback and data analysis to gauge employee satisfaction with benefits. I typically start by conducting anonymous surveys that invite employees to rate their satisfaction with each aspect of the benefits package. This not only captures quantitative data but also provides space for qualitative feedback and suggestions for improvement.
In addition to surveys, I monitor participation rates in optional benefits and programs. For instance, if we notice low enrollment in a particular benefit, it might indicate it’s not meeting employees’ needs or they may not fully understand its value. I also conduct focus groups or one-on-one interviews to dive deeper into specific concerns or preferences. By combining these insights, I can present a comprehensive view to leadership, highlighting areas where we’re excelling and where we might need to make adjustments or enhance communication.”
Handling confidential employee benefits information requires understanding privacy laws and maintaining trust within the organization. This involves safeguarding sensitive data to prevent legal repercussions and damage to the organization’s reputation, fostering a culture of trust and integrity.
How to Answer: Discuss protocols and measures for handling confidential employee benefits information securely, such as encryption, access controls, and audits. Highlight experience with handling breaches or potential data threats.
Example: “Handling confidential employee benefits information is all about creating a secure environment both digitally and physically. I make it a priority to stay updated on the latest data protection regulations and best practices. In my previous role, I ensured sensitive documents were locked in secure filing cabinets and restricted access to only those who needed it. Digitally, I implemented strict access controls and encryption for any files shared electronically, ensuring only authorized personnel could access or modify them. I also conducted regular training sessions with the HR team to reinforce the importance of confidentiality and to update them on any changes in security protocols. By fostering a culture of vigilance and respect for privacy, we were able to maintain the trust of our employees and safeguard their personal information effectively.”
Implementing new benefits often involves navigating employee expectations and organizational culture. Resistance can arise due to misunderstandings or fear of change. Addressing these challenges requires strategic thinking, communication skills, and adaptability to ensure new initiatives are accepted and integrated effectively.
How to Answer: Emphasize your approach to communication and education when implementing a new benefit met with resistance. Engage stakeholders early, present data, and leverage feedback to refine the strategy.
Example: “I start by gathering feedback to understand the root of the resistance. It could be a lack of understanding, concerns about cost, or simply resistance to change. Once I identify the specific concerns, I look for ways to address them directly, whether through informational sessions, detailed FAQs, or one-on-one meetings. For example, when we rolled out a new wellness program at my previous job, many employees were skeptical about its relevance. By sharing testimonials from pilot participants and illustrating the long-term health benefits, we were able to shift the narrative and increase enrollment. I also ensure there’s a feedback loop in place post-implementation so we can make necessary adjustments and demonstrate responsiveness to employee concerns.”
Staying informed about emerging trends in employee benefits is necessary for navigating an evolving landscape of regulations and expectations. Understanding new trends allows crafting effective benefits packages that align with company goals and employee needs, demonstrating strategic value to the organization.
How to Answer: Discuss how you stay informed about emerging trends in employee benefits through industry publications, conferences, and professional networks. Highlight examples of applying new knowledge to enhance benefits offerings.
Example: “I make a habit of regularly engaging with industry-specific newsletters and reputable HR publications to keep up with emerging trends. I also attend webinars and conferences that focus on the latest in employee benefits, which helps me hear directly from industry leaders and experts. Networking with peers in HR forums is another way I share insights and learn about innovative benefits solutions that companies are implementing. Recently, I joined a local HR roundtable group that meets quarterly, and our discussions have been invaluable in understanding how different organizations are adapting to new trends, such as the increased focus on mental health and wellness programs. This combination of resources ensures I’m always equipped with the latest knowledge to make informed recommendations and adjustments to our benefits offerings.”
Streamlining benefits communication enhances employee satisfaction and engagement by ensuring employees understand and utilize benefits. Identifying inefficiencies and implementing solutions that enhance clarity and accessibility reflects strategic thinking and innovation skills.
How to Answer: Discuss specific examples of improving benefits communication processes. Highlight methods like digital platforms, simplifying information, or targeted strategies. Detail positive outcomes like increased engagement or higher enrollment rates.
Example: “I initiated a quarterly benefits newsletter that addressed common questions, highlighted lesser-known offerings, and provided timely reminders for open enrollment and deadlines. We found that employees were often missing out on benefits simply because they weren’t aware of them or couldn’t keep track of the timelines, especially in a company with diverse offerings and a mix of full-time and part-time staff.
To make this newsletter impactful, I collaborated with our marketing team to ensure it was visually engaging and easy to digest. I also set up a feedback loop, encouraging employees to share their thoughts and questions, which allowed us to tailor future communications to address real concerns. As a result, we saw a marked increase in benefits utilization and a decrease in the number of queries during open enrollment, which signaled that our communication strategy was hitting the mark.”
Designing benefits packages for diverse workforces involves understanding the distinct needs of different employee groups and aligning them with organizational goals. This requires balancing cost-effectiveness with the perceived value of benefits, ensuring each package resonates with a wide range of employees.
How to Answer: Discuss a systematic approach to designing tailored benefits packages, incorporating data analysis, stakeholder consultation, and evaluation. Share examples of successfully tailoring benefits, focusing on positive outcomes.
Example: “First, I prioritize understanding the workforce demographics, which involves analyzing employee age groups, family structures, and job roles. This helps in identifying the varying needs across different segments. I also gather input through surveys and feedback sessions to directly hear what employees value most in their benefits.
Additionally, I stay updated on industry trends and benchmarks to ensure our offerings are competitive and align with current market expectations. I then work closely with HR and finance to balance employee needs with budget constraints, ensuring the benefits package is both attractive and sustainable. In a previous role, I used this approach to revamp the benefits package, increasing employee satisfaction scores by 20% and reducing turnover.”
Handling disputes over benefits eligibility requires empathy, knowledge, and communication skills. Understanding the complexities of benefits packages and legal stipulations is essential, but the human element cannot be overlooked. Addressing disputes effectively impacts trust and morale within the organization.
How to Answer: Emphasize your approach to handling disputes over benefits eligibility. Listen actively to employee concerns, review details, and provide clear communication. Share examples of resolving similar disputes.
Example: “I approach disputes with a focus on clarity and empathy. First, I make sure to listen actively to the employee’s concerns without interrupting, allowing them to fully express their issue. Once I understand the specifics, I review their case against the benefits policy and any related documentation to identify any discrepancies or misunderstandings.
If there was a similar situation at my previous job, I might draw from that experience. For instance, we had an employee who believed they were eligible for a benefit due to a misinterpretation of the policy timeline. I explained the policy clearly, using simple terms, and provided documentation to support the explanation. I also worked with the HR team to update our communications to prevent similar misunderstandings in the future. Ultimately, maintaining transparency and providing thorough explanations helps build trust and ensures employees feel heard and respected.”
Negotiating terms with insurance carriers involves influencing and advocating for favorable terms, impacting the overall benefits package. This requires understanding market trends, cost management, and strategic partnership building with insurance providers, balancing organizational goals with employee needs.
How to Answer: Highlight examples of negotiating terms with insurance carriers. Discuss strategies used and outcomes achieved. Emphasize collaboration with stakeholders and leveraging data or insights.
Example: “At my previous company, I was actively involved in the annual negotiation of our employee health insurance plan. My role was to analyze the current benefits usage data and gather feedback from employees to identify areas where the existing plan was falling short. Armed with this information, I worked closely with our HR team to prepare a comprehensive proposal for our insurance carrier. I coordinated and led meetings with the carrier’s representatives, where I presented our findings and advocated for better terms, including more competitive premiums and expanded mental health coverage, which was a key concern for our employees.
Through a series of negotiations, we were able to secure a deal that not only kept costs stable but also enhanced the plan’s offerings. My ability to communicate our needs clearly and leverage data effectively was crucial in achieving a successful outcome, and it was rewarding to see employees benefit from the improved plan.”
Managing benefits during a company merger involves aligning different benefits packages, addressing employee concerns, and ensuring compliance with new regulations. This requires handling logistical challenges and communicating effectively to maintain trust and morale during transitions.
How to Answer: Highlight challenges faced during a company merger and strategies used to overcome them. Discuss facilitating communication, addressing employee concerns, and ensuring a seamless transition of benefits.
Example: “During a merger at my previous company, the biggest challenge was aligning two very different benefits packages while maintaining employee trust and satisfaction. Employees were understandably anxious about potential changes to their benefits, which are deeply personal. To address this, I collaborated closely with both HR teams to conduct a thorough analysis of the existing benefit plans and identify the most valued aspects of each.
Communication was key, so I spearheaded a series of town hall meetings and Q&A sessions to keep all employees informed and involved. This not only provided transparency but also allowed us to collect feedback and understand concerns directly from the employees. We then worked to create a unified benefits package that incorporated the best features from both companies. Ultimately, this approach ensured a smoother transition and helped maintain morale during a period of significant change.”
Using the right tools and technology to manage benefits programs efficiently is essential. Familiarity with industry-specific software and leveraging technology to streamline processes and ensure accuracy in benefits enrollment reflects adaptability to new tools and systems.
How to Answer: Highlight experience with tools or software for tracking and managing benefits enrollment. Discuss training or certifications and examples where technology improved outcomes.
Example: “I’ve found that an integrated HR and benefits platform like Workday is incredibly effective for managing benefits enrollment. It offers a comprehensive solution that allows for real-time updates and seamless communication between HR, employees, and providers. I appreciate its user-friendly interface, which makes it easy to track enrollment periods, manage employee data, and generate detailed reports for analysis.
At my last role, implementing Workday transformed our benefits management process by reducing errors and increasing employee engagement during open enrollment. It also allowed us to automate reminders and provide employees with self-service options, which significantly cut down on the volume of routine inquiries. Overall, I prefer tools that offer a balance between robust functionality and ease of use, as they make the benefits administration process more efficient and transparent for everyone involved.”
Handling employee inquiries about benefits discrepancies requires technical knowledge, empathy, and problem-solving skills. Addressing concerns, rectifying errors, and providing clear explanations while maintaining professionalism impacts employee morale and the perception of the benefits program.
How to Answer: Emphasize your approach to resolving benefits discrepancies. Discuss strategies for ensuring accuracy, such as cross-referencing data or consulting with team members. Share examples of successful resolutions.
Example: “I start by actively listening to the employee to fully understand their concern and gather all necessary details about the discrepancy. This helps in making sure they feel heard and that I don’t miss any important context. I then cross-reference their issue with our records and the benefits plan documentation to pinpoint where the discrepancy might have occurred. If needed, I’ll reach out to colleagues in payroll or our benefits provider for further clarification.
Once I have a clear picture of the situation, I promptly communicate my findings back to the employee, explaining any complexities in a way that’s easy to understand. My goal is to resolve the issue efficiently while ensuring the employee feels valued and informed. If a mistake was made on our end, I take responsibility and implement measures to prevent similar issues in the future, keeping the employee updated throughout the process.”
Administering FMLA and other leave policies requires a blend of empathy, legal knowledge, and attention to detail. Navigating the complexities of these policies without causing disruptions or liabilities for the organization is essential, balancing employee needs with company policies.
How to Answer: Highlight instances of managing FMLA or other leave policies. Discuss challenges faced and how you resolved them, maintaining compliance while supporting employees.
Example: “I have extensive experience managing FMLA and various leave policies from my previous role at a mid-sized healthcare company. There, I oversaw the entire leave administration process, including eligibility determination, documentation, and compliance with federal and state regulations. I collaborated closely with HR and legal teams to ensure that our policies were not only compliant but also user-friendly for employees who needed to take leave.
One particular challenge was updating our internal systems to reflect changes in state leave laws, which required a detailed review of our current processes and a coordinated effort to implement necessary changes. I also conducted training sessions for managers to inform them about these updates and how to support their teams effectively. This proactive approach helped reduce errors and confusion, ultimately leading to a smoother experience for employees needing leave.”
Implementing cost-saving measures in benefits programs involves strategically managing resources while maintaining employee satisfaction. Analyzing programs, identifying inefficiencies, and making data-driven decisions to cut costs without compromising benefits quality reflects fiscal responsibility.
How to Answer: Share an example of implementing a cost-saving measure in a benefits program. Highlight analytical skills in evaluating components and designing solutions. Emphasize collaboration with stakeholders and positive outcomes.
Example: “I led a project to analyze our current benefits usage and costs, identifying areas where we could reduce expenses without sacrificing employee satisfaction. By diving deep into the data, I noticed that our dental plan had significantly low utilization rates, yet we were paying a premium for it. I proposed switching to a more cost-effective plan that better matched our employees’ actual usage patterns.
I collaborated with our HR team and benefits provider to negotiate a new plan that maintained essential coverage while reducing costs by 15%. Before implementing the change, I communicated with employees through info sessions and detailed FAQs to ensure they understood the new plan and its benefits. The transition was smooth, and the cost savings allowed us to introduce a new wellness initiative that was highly appreciated by the staff.”
Customizing benefits for international employees involves understanding diverse legal, cultural, and financial considerations. Navigating varying regulations and expectations across countries ensures compliance while tailoring offerings to meet the unique needs of a global workforce.
How to Answer: Share examples of customizing benefits for international employees. Discuss research and collaboration involved, challenges faced, and how you overcame them. Emphasize the impact on employee satisfaction and retention.
Example: “I focus on understanding the specific needs and cultural expectations of employees in each country. Gathering feedback from international employees and local HR teams is key to identifying gaps or areas for improvement in our benefits packages. In my last role, I worked on a project to redesign the benefits for our European offices. I discovered that employees in certain countries highly valued additional parental leave and flexible healthcare options that aligned with local practices.
After collecting this data, I collaborated with our global benefits provider to tailor our offerings to include these elements while ensuring compliance with local regulations. This approach not only increased employee satisfaction and engagement but also helped us attract top talent in those regions by demonstrating that we valued and understood their unique needs.”